1938 Redux: The Sochi Olympics

The Today Show has started live coverage of the winter Olympics from Sochi. However, I don't feel much like watching. In Russia, it is now illegal to "propagandize" homosexuality, providing the justification for violence against gays and the killing of gay people, all of which has already occurred. It's too easy to simply blame Putin & co., particularly when NBC and Coca-Cola ignore what is happening to gay people in Russia with their blind participation in and sponsorship of the Sochi Olympics. Did the people who run these corporations learn nothing from the specter of the Olympics of 1938 and the horrible events that unfolded so soon after? I read recently that the Sochi games are the last Olympics that will ever be held in a country with such anti-gay laws, but I'm not so sure.